Looking to get more customers excited about stocking up on Gourmet Granny’s? These simple, effective marketing ideas are designed especially for local businesses to help your customers discover just how easy (and delicious) cooking can be with Gourmet Granny's.
In-Store Marketing Ideas
“Dinner Sorted” End Cap or Open Fridge Display
Create a meal-solution station featuring Gourmet Granny’s alongside meats, veggies, or roast potatoes with signage like “Quick Midweek Meals”.
Tasting Table or Demonstrations Day
Offer quick tastings using Gourmet Granny’s sauces (even over simple grilled meat or veggies). These always spark curiosity and boost sales, especially just before dinner time!
Staff Picks Shelf Signage (eg: Shelf Talker)
Highlight a team favourite with a handwritten sign or tag: “Jess loves this one on schnitzel!” It adds personality and trust.
Bundle & Save Offers
Encourage trial with bundle pricing or meal packs—e.g. “Gravy Lovers Bundle” or “Roast Night Starter Kit” or a "Meal Plan Bundle for The Week"
“Try This Tonight” Shelf Talkers
Add small shelf cards with prompts like “Perfect with roast lamb” or “Just add veggies and dinner’s done!” to inspire ideas on the spot.
Community Engagement Ideas
Feature Local Stories
Share the story behind Gourmet Granny’s on your social media or email list - family-owned, Australian business, helping families create delicious homestyle dinners with less fuss, mess and time. This builds a feel-good, local connection.
Recipe Contest for Shoppers
On your social media, invite your customers to share their best dinner made using Gourmet Granny’s for a chance to win a product bundle or store credit.
Gift with Purchase
Offer a sample free gift with purchase when shoppers buy a particular protein or vegetable (whatever product you want to promote) product - great for boosting trial and added value.
QR Code to Recipe Page
Add QR codes to signage that link directly to the Gourmet Granny’s recipe hub—helping customers find instant dinner inspiration.
Partner with a Local Butcher or Deli
Create a collaborated promo like “Get your steaks next door, and your sauce from us!” Everyone wins, and it drives foot traffic.
Digital & Social Media Ideas
Stockist Spotlight Post
Announce restocks, staff favourites, or bundle deals with quick, warm social posts like: “This one never stays on our shelves long…”
Mini Video: “What’s for Dinner Tonight?”
Film a 15-second reel or story of a team member showing how they use one of the sauces or maybe reading out loud the instructions and collecting ingredients from around the shop for the meal - casual, fun, and real-life ideas.
Email Newsletter Feature
Include a “Dinner Idea of the Week” or “Pantry Must-Have” section in your store emails featuring different Gourmet Granny’s products.
“Pantry Staple of the Month” Feature
Choose one product to highlight each month with a photo, recipe, or staff tip to build brand familiarity and routine sales.
START HERE - Welcome to our Resources hub – your go-to spot for all things Gourmet Granny’s. Whether you’re a stockist looking for product info, a retailer building out your marketing or just want to share a bit more about our story, this is where you’ll find all the handy tools to make it easy.
We’ve built Gourmet Granny’s on warmth, tradition, and trust - so when you share our images, products or collateral in your store, on your socials, or in your marketing, these guidelines will help you keep that homestyle feeling alive and well.
We know you're busy running your store, so we've made it easy to share the love for Gourmet Granny’s online. Below you’ll find a collection of ready-to-use captions, ideas, and prompts designed to help you connect with your audience and drive sales.
