Best gravies I've ever had. Not cheap, but absolutely delicious. I'm a customer for life.
Love all the flavours, makes cooking so much easier.. tastes like home made.. very convenient
Excellent simpky the besr
Looking to get more customers excited about stocking up on Gourmet Granny’s? These simple, effective marketing ideas are designed especially for local businesses to help your customers discover just how easy (and delicious) cooking can be with Gourmet Granny's.
If you would like support with a specific local marketing opportunity please get in touch via marketing@gourmetgrannys.com.au to see if we can assist.
In-Store Marketing Ideas
“Dinner Sorted” End Cap or Open Fridge Display
Create a meal-solution station featuring Gourmet Granny’s alongside meats, veggies, or roast potatoes with signage like “Quick Midweek Meals”.
Tasting Table or Demonstrations Day
Offer quick tastings using Gourmet Granny’s sauces (even over simple grilled meat or veggies). These always spark curiosity and boost sales, especially just before dinner time!
Staff Picks Shelf Signage (eg: Shelf Talker)
Highlight a team favourite with a handwritten sign or tag: “Jess loves this one on schnitzel!” It adds personality and trust.
Bundle & Save Offers
Encourage trial with bundle pricing or meal packs—e.g. “Gravy Lovers Bundle” or “Roast Night Starter Kit” or a "Meal Plan Bundle for The Week"
“Try This Tonight” Shelf Talkers
Add small shelf cards with prompts like “Perfect with roast lamb” or “Just add veggies and dinner’s done!” to inspire ideas on the spot.
Community Engagement Ideas
Feature Local Stories
Share the story behind Gourmet Granny’s on your social media or email list - family-owned, Australian business, helping families create delicious homestyle dinners with less fuss, mess and time. This builds a feel-good, local connection.
Recipe Contest for Shoppers
On your social media, invite your customers to share their best dinner made using Gourmet Granny’s for a chance to win a product bundle or store credit.
Gift with Purchase
Offer a sample free gift with purchase when shoppers buy a particular protein or vegetable (whatever product you want to promote) product - great for boosting trial and added value.
QR Code to Recipe Page
Add QR codes to signage that link directly to the Gourmet Granny’s recipe hub—helping customers find instant dinner inspiration.
Partner with a Local Butcher or Deli
Create a collaborated promo like “Get your steaks next door, and your sauce from us!” Everyone wins, and it drives foot traffic.
Digital & Social Media Ideas
Stockist Spotlight Post
Announce restocks, staff favourites, or bundle deals with quick, warm social posts like: “This one never stays on our shelves long…”
Mini Video: “What’s for Dinner Tonight?”
Film a 15-second reel or story of a team member showing how they use one of the sauces or maybe reading out loud the instructions and collecting ingredients from around the shop for the meal - casual, fun, and real-life ideas.
Email Newsletter Feature
Include a “Dinner Idea of the Week” or “Pantry Must-Have” section in your store emails featuring different Gourmet Granny’s products.
“Pantry Staple of the Month” Feature
Choose one product to highlight each month with a photo, recipe, or staff tip to build brand familiarity and routine sales.
START HERE - Welcome to our Stockist Support hub – your go-to spot for all things Gourmet Granny’s. Whether you’re a stockist looking for product info, a retailer building out your marketing or just want to share a bit more about our story, this is where you’ll find all the handy tools to make it easy.
Established in the 1970s, Gourmet Granny's has been a cherished name in Australian households, renowned for delivering traditional sauces and gravy mixes that embody the essence of homemade cooking.