Brand Guidelines

March 23, 2025

We’ve built Gourmet Granny’s on warmth, tradition, and trust - so when you share our images, products or collateral in your store, on your socials, or in your marketing, these guidelines will help you keep that homestyle feeling alive and well.

EMAIL TO REQUEST LOGOS -marketing@gourmetgrannys.com.au 

LINK TO ACCESS PRODUCT IMAGES

When using our images and resources on social media please tag us:

• Instagram - https://www.instagram.com/gourmetgrannys/
• Facebook - https://www.facebook.com/gourmetgrannys 

Tone of Voice - for writing social media captions or emails to your customers

Gourmet Granny’s sounds:

• Warm and nostalgic – like a trusted family recipe
• Simple and down-to-earth – no jargon or fluff
• Helpful and friendly – like a neighbour who always has a dinner tip
• Practical and confident – our products are easy, and we know they work
• Avoid sounding too clinical, formal, or overly salesy. Think: helpful, human, and honest.

Brand Colours - use the packaging for inspiration

Our colours reflect warmth and comfort, with a nod to trusted, traditional cooking.
Use warm neutrals, muted greens, deep reds, soft creams and natural tones where possible.

DESIGN TIP - For digital and print, keep contrast clear and text legible.
Always prioritise clarity and ease of reading for text - especially for recipes, ingredient lists and packaging info.

Some Do's

• Use our products in meal solutions, bundle ideas, and real-life dinner tips
• Highlight features like gluten-free and Australian made and loved
• Write or talk like you’re helping a friend in the kitchen

Some Don'ts

• Over-designing promotions - simple, honest visuals win
  
• Using harsh lighting, generic stock imagery, or anything overly commercial

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